Baymont Inn & Suites is a Wyndham Hotel and Resorts franchise system with over 300 properties in the US and Canada.
An established hotel among 20 Wyndham brands, Baymont Inns approached Fiore with the mission to develop a strategy to help Baymont Inns break away from competitive brands in their category and to make Baymont Inns stand out amongst the over-crowded budget hotel segment.
Fiore was chosen over 6 agencies to bring the refreshed brand to consumers. We developed a family-friendly campaign Waffles & Wifi Await! – brought to life with a social media video and national TV commercial.
The efforts resulted in a strong brand platform, clarity of consumer expectation and satisfaction from guests, brand building awareness, and increased franchise opportunities, plus internal momentum and pride in this fast growing brand from Wyndham Corporate.