International Flavors
& Fragrances

INDUSTRY: FLAVOR AND FRAGRANCES

IFF is one of the world’s leading flavor and fragrance companies creating scents for household, personal care and celebrity perfumes for the likes of Sara Jessica Parker, Ralph Lauren, and Marc Jacobs.

THE PROJECT

IFF engaged Fiore to optimize their global communications and build awareness with the press and their specialized marketplace. They needed a partner like Fiore with deep industry knowledge and a solid media network to increase their presence and provide opportunities to further their image as leaders.

THE IDEA

Fiore leveraged its network of high-profile media relationships to build awareness of IFF’s fragrance expertise, depth of knowledge and commitment to innovation and consumer insights. Fiore created a robust media campaign including press events at landmark openings of IFF Creative Centers in Shanghai and Brazil as well as quarterly media days at key IFF locations internationally, such as their Naturals facility, Laboratoire Monique Remy in France. Fiore was the press liaison at high-profile industry events including the FiFi Awards, The World Perfumery Conference in Cannes, and an annual fashion event celebrating IFF’s ongoing collaboration with Paris’ École Nationale Supérieure des Arts Décoratifs. Press efforts continued with coverage in major publications such as Vogue, The New York Times, Business Week and The Wall Street Journal.
Fiore’s inspired press efforts and events expanded and enhanced IFF’s presence both in top-tier industry and consumer media.