Braunschweiger
Jewelers
CASE STUDY
Braunschweiger
Jewelers
INDUSTRY: RETAIL/JEWELRY
Braunschweiger Jewelers a five generation luxury jewelry retailer with multiple locations in the NY metro area.
THE PROJECT
Braunschweiger approached Fiore to develop a fresh approach to branding their traditional jewelry business and a new perspective on their marketing efforts.
THE IDEA
Fiore refined the brand and developed the “B” personality brand platform, a trend-forward position designed to capture younger consumers and to build a relationship with the B brand. Fiore engaged social media efforts and a unique marketing program consisting of events, contests like “The Ultimate Diamond Giveaway” and billboards to boost awareness and introduce Braunschweiger to a new younger demographic.