Takasago

INDUSTRY: FLAVOR AND FRAGRANCE

Takasago, a Japanese based company, is well known as a leader in the flavor and fragrance industry — offering depth of heritage as well as impressive worldwide resources to creating highly innovative flavors, fragrances and ground-breaking technologies bringing dynamic change to new product development.

THE PROJECT

Based on our impeccable reputation and substantial experience in the flavor and fragrance industry, Takasago chose Fiore to create, develop and institute a radical new branding campaign to reach beyond their technology-driven positioning to underscore and define their creativity.

THE IDEA

The result of this effort was Takasago’s long-running international branding platform: “Creativity that Connects”. The campaign has evolved over a decade and morphed into iconic imagery and messaging that has redefined Takasago’s undeniable creative talents. The original hand painted scarfs were replicated, approximately 900, and gifted to their customers through an auction benefiting customer-chosen charities. The hand-painted kimonos, the second wave of the campaign, are hanging proudly in their world-wide facilities.
This campaign fueled a creative explosion internally and externally with the industry embracing the most recent adaptation of the campaign the “Enso Circle of Enlightenment”. The Enso concept offered stakeholders and customers alike an opportunity to express their creativity through their own personal Enso art.